![]() Ironically, this damage to the industry as a whole might provide an opportunity for franchises. But the duration of the pandemic meant that it changed long-term habits, and that many existing salons ran out of money and were forced to shut before any bounce-back could come. Hair salons were considered by many to be largely immune to economic downturns because so few people cut their own hair anymore, even when money is tight. Instead of being among the quickest industries to bounce back, both from COVID restrictions and from the economic downturn that the disease triggered, the salon and beauty sector remains a shadow of its former self. ![]() Whether or not there’s truth in this effect, it hasn’t significantly benefited the salon sector. ![]() These figures have called into question the “Lipstick Effect”: the idea that, even in tough times, people indulge in smaller expenditures such as cosmetics that make them feel good about themselves. Some commentators expected a strong, fast bounce back, but the industry only reached $42.8 billion in 2021, nearly a third down from its pre-pandemic height. The industry fell from a value of $66 billion in 2019, to $39.7 billion in 2020, as revenues plummeted and many businesses were forced to shut. Public health restrictions forced shops to close, customers became more reticent to come to salons, and the economic impact meant that people had less money to spend on looking good, as well as less need to do so when they weren’t going out. "Ink, Paper, Scissors," 10 p.m.That strength was rocked by the COVID-19 pandemic, which had a staggering short- and medium-term impact on the hair and beauty industry. She admits she may come across as the "snooty girl" but she's fine with it "as long as the checks get bigger and bigger." "I have a lot to prove," she said, "but I make it happen." She's buds with Coco. She is only 22 but grew up in hair salons since her mom is a hairstylist as well. She considers herself the "main character" and the "queen of the salon." She doesn't get along with Coco or Baby Girl, another stylist.Īhjahnae Smith, nicknamed "Baby Girl.": She said Danni gave her that nickname. She actually came back to this location to film the show. She said Ramsey scouted her while she was still in cosmetology school. It's about charisma and bringing back clients." He believes "I'm the pretty boy in the salon."ĭanni Lenior, dubbed the "queen stylist" by BET. His philosophy: "There's no monopoly on a great haircut. He said he's done hair for Young Thug, Kirk Franklin and Donnie McClurkin to name a few. He started as a barber in a hole-in-the-wall place but moved to Salon Ramsey and began working with celebrities. ![]() You can build your own brand without the overhead." He considers himself the goofball of the group.ĭonald Perry, hairstylist who clashes with Silas and is called the "cutting edge Prince": He began cutting hair seriously three years ago. He likes the way Ramsey operates: "He gives you the opportunity and foundation to be your own boss in a sense. He came to Atlanta a year ago and also works part time being the 'house dad" for strippers at Blue Flame, prepping and styling them. Silas Brown, hairstylist, called "Commander in Shade" He's been doing hair for 13 years going back to high school in St. People love anybody from here." She is a bit nervous about how she was portrayed in the trailer, especially since she has a young son. Hair and makeup, that's the thing Atlanta is known for. I spoke with a few of them who were there when I visited:Ĭoco Griffin, hairstylist, dubbed the "bombshell beautician": "We are No. It's crazy."Ībout 10 people are featured on the show. He built another salon next door as direct competition. "It's not as messy with all the fights and throwing drinks" compared to some other reality shows, Ramsey said. Bobby V and Yung Joc pop in, too, based on the trailer.Īfter seeing his friend Nas do a documentary about himself, he wanted to do something similar with "Ink, Paper, Scissors." BET picked it up. "I'm always down for a good battle,' said Silas Brown, one of the saucier hairstylists featured on the show, which was shot over the summer.Īnd celebrities get their hair done there, including hip-hop legends Doug E. I try to make it a fun atmosphere."īut that doesn't mean he doesn't have to intercede when there are tensions among hairdressers who sometimes steal clients from each other. "I give people the freedom to be who they are," he said. ![]()
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